Marketing Your Own Book
without losing your shirt
Kenneth Guentert
5.5" X 8.5", 40 pages, $10.00

bulletHave you thought about writing a book but stopped because you can’t figure out how to market it?
bulletDo you wish marketing your book were someone else’s job?
bulletHave you had a book published only to be disappointed with the marketing?
bulletWould you rather stab yourself with a rusty nail than market your own book?

This book is for you. Marketing your own book is essential to your success as a writer. The good is that, done right, it’s more fun than you ever thought possible.

Kenneth Guentert  has more than 30 years of experience in publishing. He has been an editor-in-chief, a marketing director, and a production manager for independent book publishers. Currently, he is president of The Publishing Pro, LLC, which provides coaching, editorial, design, and production services to publishers of all types. 

Marketing Your Own Book is currently available either as an E-book or a printed book. The price is the same, but there is no shipping charge applied to the E-book. Once your credit card is processed, the E-book will be emailed to you. (Adobe Acrobat Reader required.) Processing is not immediate and may take a day or two. If there is a problem with your order, call  719-630-0783

Marketing Your Own Book, E-book

Marketing Your Own Book, printed version

TABLE OF CONTENTS  

Step One: Forget about Bookstores (for now)
Step Two: Get Perspective (Sample Chapter)
Step Three: Plan Your Book with Marketing in Mind
Step Four: Lay the Groundwork
Step Five: Prepare Your Book for Publication
Step Six: Follow Up
Step Seven: Now about Those Bookstores ...
Appendix One: Sales Planning Worksheet
Appendix Two: Production Planning Worksheet
Appendix Three: Business Planning Worksheet
Appendix Four: Revise, Revise, Revise

STEP TWO: Get Perspective

It’s a kick to publish a book. Because of that, it’s easy to lose perspective. Here’s the truth. Your book is not your work. Your work has to do with your mission or your purpose. Your book is a tool, something intended to further your work. Depending on the nature of your book project, it might be one of the following:

bullet

a commodity (a product that you sell for a profit)

bullet

a promotional item (a marketing device that you give away or sell at a loss in hopes of generating new business; it might be a catalog or an education book or pamphlet.)

bullet

a manual (an internal publication designed to improve your operation in some way or an external publication designed to help your customers use your product or service)

bullet

a workshop tool (a workbook or guide intended to used by facilitators or participants in a class, a seminar, or a workshop; it might be sold outright or bundled into the cost of the workshop.)

As you can see from the above, books generally are tools that help you accomplish your work. They should never be confused with the work itself. 

This does not denigrate your book project all. The right book will do some or all of the following: 

bullet

Add to your credibility.

bullet

Increase your revenue.

bullet

Get you more presentation bookings. 

bullet

Find you more prospects and/or customers.

bullet

Make your business run more smoothly.

bullet

Increase customer satisfaction with you, your products, and your services.

bullet

Brand your business.

That’s one powerful tool. Nevertheless, your book is not your work. The reason this is important is that it leads to the secret of powerful book marketing, and that is:
If you promote your work, you will promote your book.  

© 2008 Kenneth Guentert. All Rights Reserved.

Marketing Your Own Book is currently available either as an E-book or a printed book. The price is the same, but there is no shipping charge applied to the E-book. Once your credit card is processed, the E-book will be emailed to you. (Adobe Acrobat Reader required.) Processing is not immediate and may take a day or two. If there is a problem with your order, call  719-630-0783

Marketing Your Own Book, E-book

Marketing Your Own Book, printed version

 
The Publishing Pro, LLC
511 Custer Ave
Colorado Springs, CO 80903
719-630-0783
Last updated: 07/16/10