If you’re a business owner, you know how important it is to promote your brand. If you haven’t yet taken the plunge into social media, you can use this guide to help make sense of all the different platforms and what they mean for your business.
Do your research
The first step to cross-promoting your social media profiles is doing your research. You need to understand who your audience is, what they like and how they engage with content online before you can successfully cross-promote across multiple platforms.
You can use tools like Google Analytics and Facebook Insights to get a better understanding of who your audience is and what kind of content they’re interested in seeing from you. If possible, try using Twitter Analytics as well–it gives more detailed information on user behavior than other platforms do (and if there’s one place where having more data matters most, it’s social media).
Once you’ve gathered all this information, look at how other brands are promoting themselves across multiple platforms: what kinds of posts do they share? Where do these posts go? Do any particular types of content perform better than others? If so why?
Promote Through Content
After you’ve established your social media profiles, it’s time to start cross promotion. The best way to do this is through content. You can share links between your blog posts and social media accounts by including links in the body of a blog post and then posting that article on all of your platforms–or vice versa: write an article for each platform and link back into one central location (the blog).
If you don’t have a blog or newsletter yet, now’s the time! You can use these tools as an opportunity to reach new audiences and grow your following by offering original information about topics related to what people are searching for online at any given moment in time.
Be Consistent
Consistency is key to your cross promotion efforts. If you want to be successful, make sure that every profile uses the same hashtags, posts at the same times and formats its content in a similar way. This consistency will help users find your accounts more easily and will make them easier to remember when they’re looking for new content that fits their interests.
Be Creative!
If you’re going to cross-promote your social media profiles, you have to be creative. Don’t just copy what other people are doing with their cross-promotion efforts; be unique! And don’t be afraid of failure–if one type of cross-promotion doesn’t work out for you, try another one instead. Don’t be afraid to experiment and try new things; that’s how we learn about ourselves and grow as individuals.
