The Internet is full of videos that have gone viral, with millions and millions of views. But for every video that becomes a hit, countless others fail to catch on. What makes the difference between those that go viral and those that don’t? Is it simply luck? Or is there more to it than meets the eye, such as having a good viral marketing strategy?
Viral Videos: Luck or Strategy?
In the last few years, the term “viral video” has become a bit of a buzzword. Viral videos are generally considered to be those that go viral and experience massive amounts of growth within a short period.
Viral videos aren’t random – there are specific things you can do to increase your chances of business success. Some important factors influence whether or not an online video will become popular enough for people around the world to watch it over and over again until they’ve memorized every word.
Video Content That Goes Viral
Video content that goes viral is often funny, shocking, and/or informative. They can also come with a message that can also be powerful in the right circumstances. Funny videos are great for getting people to share your content with their friends because they’re likely to laugh out loud while watching it.
Other than that, shocking videos make people feel like they’re missing out on something if they don’t watch immediately (and then share). Lastly, informative videos provide interesting new information that might not otherwise be available to your audience.
How to Leverage the Power of Sharing
To leverage the power of sharing, you need to make your video content shareable. This is where your marketing strategy comes into play. The best way to do this is by creating something entertaining and/or funny.
You can also try shocking people with an unexpected twist at the end of your video or making them feel emotional about what they just watched. If you want people to watch your videos over and over again, then they need something interesting enough that they’re willing not only to watch but also talk about afterward.
Shareable Videos Can Be A Great Way To Build Your Brand
If you’re looking to build your brand and increase your reach, using shareable videos is a great way to do it. Shareability has been shown as one of the most important factors for determining whether or not videos go viral or not.
If you want your content to go viral, then focus on creating something that people will want their friends and family members to see, and then use the best viral marketing strategy to share with them.