If you’re a small business owner or already an owner of an established company, it’s easy to feel like there are too many online platforms out there for effective marketing. For that matter, this article is going to explain why every company should have its own YouTube channel marketing and promotion tool.
YouTube Videos Are Great for SEO
YouTube videos are an important part of search engine optimization (SEO). Your company’s website is the first place that major search engines look to see if your business exists. If it doesn’t appear on the first page of search results, then you have no chance at all of being found by potential customers.
YouTube is a great way to get your website indexed by search engines because YouTube videos are automatically processed by their crawlers, which means they can index them much faster than if you were trying to do this manually yourself through another method like setting up links between your site and YouTube pages.
YouTube Videos Can Help Create Customer Trust and An Online Community
Building trust with your customers is a critical part of establishing your brand, and it’s something that can be done easily on YouTube. By creating videos that help customers better understand how to use your products and services, you can build a community around your company that feels like they know you–and trust you.
Additionally, YouTube is an excellent platform for sharing knowledge with potential customers who may not already be familiar with what you do or how great it is. If someone visits your website from an online search but doesn’t feel compelled to buy anything right away, creating short tutorial videos about how other people have used the product will give them an idea of why this could work for them as well.
YouTube Videos Drive Massive Traffic To Business Sites
YouTube is the second largest search engine and the number one search for millennials, making it an ideal platform to drive traffic to your business website. For example, if you’re selling shoes online and want people who are searching for shoes on YouTube to be able to find your site easily, then putting up a video featuring a few of your models wearing them could be an effective way of accomplishing this goal.
You Can Use YouTube Ads to Reach a Targeted Audience
Lastly, you can use YouTube ads in your YouTube channel to reach a targeted audience. You can target your ads based on demographics, location, and interests. For example, you might want to show an ad for your product or service only in certain areas, or only to people who are interested in what you have to offer.